Patel, Amitabh. <br/><br/>
Encyclopaedic dictionary of marketing 

 - New Delhi  Crescent Publishing Corporation  2006 
 - 3v 
<br/><br/><label>ISBN: </label> RS 2750.00, (Set of 3 vol.) 
<br/><br/><label>Source: </label> RS 2750.00, (Set of 3 vol.) 
<br/><br/><label>Dewey Class. No.: </label>R 658.803 PAT