Mathur, U. C <br/><br/>
Brand management: Text & cases 

 - New Delhi  Macmillan India Ltd.   2006 
 - xiv, 173p. 
<br/><br/><label>ISBN: </label> RS 150.00 
<br/><br/><label>Source: </label> RS 150.00 
<br/><br/><label>Dewey Class. No.: </label>658 MAT