Keller, Kevin Lane <br/><br/>
Strategic brand management: Building measuring, and managing.brand equity 

 - 2nd Edition 
 - New Delhi  Dorling Kindersley (India) Pvt. Ltd.   2006 
 - 816p. 
<br/><br/><label>ISBN: </label> RS 325.00 
<br/><br/><label>Source: </label> RS 325.00 
<br/><br/><label>Dewey Class. No.: </label>658 KEL