Lovelock, Christopher <br/><br/>
Services marketing: People, technology, strategy 

 - 5th Edition 
 - New Delhi  Pearson Education  2007 
 - xvi, 594p. 
<br/><br/><label>ISBN: </label> RS 425.00 
<br/><br/><label>Source: </label> RS 425.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV