Smith, Brain D. <br/><br/>
Making marketing happen: How great companies make strategic marketing planning work for them 

 - Oxford  Butterworth - Heinemann  2007 
 - xvi,377p. 
<br/><br/><label>ISBN: </label> RS 395.00 
<br/><br/><label>Source: </label> RS 395.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 SMI