Aaker, David A. <br/><br/>
Managing brand equity: Capitalizing on the value of a brand name 

 - New York  The Free Press  1991 
 - xiii, 299p. 
<br/><br/><label>ISBN: </label> RS 1220.00 
<br/><br/><label>Source: </label> RS 1220.00 
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK