Encyclopaedia of brand equity management 

 - Mumbai  Himalaya Books Pvt. Ltd.   2008 
 - 320p. 
<br/><br/><label>ISBN: </label> RS 3150.00, (Set of 3 vol.) 
<br/><br/><label>Source: </label> RS 3150.00, (Set of 3 vol.) 
<br/><br/><label>Dewey Class. No.: </label>R 658.82703 ENC