Lovelock, Christopher, H. <br/><br/>
Services marketing: People, technology, strategy 

 - 6th Edition 
 - New Delhi  Pearson Education  2010 
 - xx,637p. 
<br/><br/><label>ISBN: </label> RS 550.00 
<br/><br/><label>Source: </label> RS 550.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV