Batra, Rajeev <br/><br/>
Advertising management 

 - 5th Edition 
 - Delhi  Pearson Education  1996 
 - xiii,754p. 
<br/><br/><label>ISBN: </label> RS 475.00 
<br/><br/><label>Source: </label> RS 475.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT