Ferrell, O. C. <br/><br/>
Marketing management strategies 

 - 5th Edition 
 - Australia  South - Western Cengage Learning  2011 
 - xxii,746p. 
<br/><br/><label>ISBN: </label> RS 2140.00 (USD 40.00) 
<br/><br/><label>Source: </label> RS 2140.00 (USD 40.00) 
<br/><br/><label>Dewey Class. No.: </label>658.8 FER