Inder Jeet <br/><br/>
Beyond branding 

 - New Delhi  Kagan Page India Ltd.   2004 
 - xiii,236p. 
<br/><br/><label>ISBN: </label> RS 295.00 
<br/><br/><label>Source: </label> RS 295.00 
<br/><br/><label>Dewey Class. No.: </label>658.827 BEY