Mcdonald, Malcolm <br/><br/>
Marketing accountability: A new metrics model to measure marketing effectiveness 

 - New Delhi  Kogan Page India Ltd.   2009 
 - viii,293p. 
<br/><br/><label>ISBN: </label> RS 495.00 
<br/><br/><label>Source: </label> RS 495.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD