Haijun, Zeng <br/><br/>
Brand failures: The truth about the 100 biggest branding mistakes of all time 

 - New Delhi  Kogan Page India Ltd.   2011 
 - xiv,242p. 
<br/><br/><label>ISBN: </label> RS 395.00 
<br/><br/><label>Source: </label> RS 395.00 
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI