Smilansky, Shaz <br/><br/>
Experimental marketing: A practical guide to interractive brand experiences 

 - London  Kogan Page Ltd.   2009 
 - vi,264p. 
<br/><br/><label>ISBN: </label> RS 395.00 
<br/><br/><label>Source: </label> RS 395.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 SMI