Pongiannan, K (Editor) <br/><br/>
Advertising and brand building: principles and case studies 

 - New Delhi  New Century Publications  2012 
 - xii,194p. 
<br/><br/><label>ISBN: </label> RS 635.00 
<br/><br/><label>Source: </label> RS 635.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 ADV