Lee, Kiefer <br/><br/>
Global marketing management: changes, new challenges and strategies 

 - 3rd Edition 
 - Oxford  Oxford University Press  2012 
 - xxv,578p. 
<br/><br/><label>ISBN: </label> RS 4977.20 (UKP 46.00) 
<br/><br/><label>Source: </label> RS 4977.20 (UKP 46.00) 
<br/><br/><label>Dewey Class. No.: </label>658.848 LEE