Percy, Larry <br/><br/>
Strategic advertising management 

 - 4th Edition 
 - Oxford  Oxford University Press  2012 
 - xxiii,389p. 
<br/><br/><label>ISBN: </label> RS 2200.00 
<br/><br/><label>Source: </label> RS 2200.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 PER