Govindarajan, S. A. <br/><br/>
Marketing management: concepts, cases, challenges and trends 

 - 2nd Edition 
 - Delhi  PHI Learning  2015 
 - xx,312p. 
<br/><br/><label>ISBN: </label> RS 275.00 
<br/><br/><label>Source: </label> RS 275.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 GOV