Caplan, Priscilla <br/><br/>
Tested advertising methods 

 - 4th Edition 
 - Englewood Cliffs  Prentice-Hall  1974 
 - 318p. 
<br/><br/><label>ISBN: </label> USD 6.95 
<br/><br/><label>Source: </label> USD 6.95 
<br/><br/><label>Dewey Class. No.: </label>659.132 CAP