Kotler, Philip <br/><br/>
Marketing management: Analysis planning and control 

 - 5th Edition 
 - New Delhi  Prentice-Hall of India  1985 
 - xxi,792p. 
<br/><br/><label>ISBN: </label> RS 50.00 
<br/><br/><label>Source: </label> RS 50.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT