McCarthy, E. Jerome <br/><br/>
Basic marketing: A managerial approach 

 - 6th Edition 
 - Illinois  Richard D. Irwin  1978 
 - xix,767p. 
<br/><br/><label>ISBN: </label> USD 12.95 
<br/><br/><label>Source: </label> USD 12.95 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC