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1. Books
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Essence of services marketing by
Material type: Text Text
Publication details: New Delhi ; Prentice-Hall of India ; 1995
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.8 PAY.

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2. Books
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Essence of services marketing by
Material type: Text Text
Publication details: New Delhi ; Prentice-Hall of India ; 1995
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.8 PAY.

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3. Books
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Strategic customer management: integrating relationship marketing and CRM by
Material type: Text Text
Publication details: New Delhi ; Cambridge University Press ; 2013
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.802 PAY.

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