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1. Books
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Product planning: An integrated approach by
Material type: Text Text
Publication details: London ; Macmillan ; 1976
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.5 STO.

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2. Books
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Art of marketing-Customer relationship marketing: Get to know your customers and win their loyalty by
Material type: Text Text
Publication details: N.Delhi ; Crest Publishing House ; 2001
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.8 sto v.8.

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