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1. Books
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Advertising and brand building: principles and case studies by
Material type: Text Text
Publication details: New Delhi ; New Century Publications ; 2012
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 659.1 ADV.

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2. Books
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Marketing forms and strategies: green marketing, viral marketing, retail marketing, ambush marketing, e-marketing. . . by
Material type: Text Text
Publication details: New Delhi ; New Century Publications ; 2012
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.8 MAR.

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