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1. Books
Marketing plans: How to prepare them, how to use them by
Material type: Text Text
Publication details: London ; Heinemann ; 1985
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.8 MCD.

2. Books
On marketing planning: Understandind marketing plans and strategy by
Material type: Text Text
Publication details: New Delhi ; Kogan Page India Ltd. ; 2008
Availability: Items available for loan: B. R. Ambedkar Open University Library (1)Call number: 658.8 MCD.

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