000 00437nam a2200169Ia 4500
001 34644
008 240126s9999||||xx |||||||||||||| ||und||
082 _a659.1 BOG
100 _aBogart, Leo
_922754
245 0 _aStrategy in advertising: Matching media and messages to markets and motivations
250 _a3rd Edition
260 _aIllinois
260 _bNTC Business Books
260 _c1996
300 _axxi,374p.
942 _cBK
999 _c34644
_d34644