000 00389nam a2200157Ia 4500
001 35512
008 240126s9999||||xx |||||||||||||| ||und||
082 _a659.1 MON
100 _aLee, Mordecai
_923261
245 0 _aPrinciples of advertising: A global perspective
260 _aNew Delhi
260 _bViva Books Private Limited
260 _c2003
300 _axvii,355p.
942 _cBK
999 _c35512
_d35512