000 00432nam a2200181Ia 4500
001 38661
008 240126s9999||||xx |||||||||||||| ||und||
020 _cRS 300.00
037 _cRS 300.00
082 _a659.1 ADV
100 _aParthasarathy, V. (Editor)
_924999
245 0 _aAdvertising: Concepts and cases
260 _aHyderabad
260 _bThe ICFAI University
260 _c2004
300 _aviii,161p.
942 _cBK
999 _c38661
_d38661