000 00457nam a2200181Ia 4500
001 45797
008 240126s9999||||xx |||||||||||||| ||und||
020 _cRS 329.00
037 _cRS 329.00
082 _a658.8 KOT
100 _aKotler, Philip
_91490
245 0 _aLateral marketing: New techniques for finding breakthrough ideas
260 _aNew Jersey
260 _bJohn Wiley & Sons, Inc.
260 _c2006
300 _axvi, 206p.
942 _cBK
999 _c45797
_d45797