000 | 00457nam a2200181Ia 4500 | ||
---|---|---|---|
001 | 45797 | ||
008 | 240126s9999||||xx |||||||||||||| ||und|| | ||
020 | _cRS 329.00 | ||
037 | _cRS 329.00 | ||
082 | _a658.8 KOT | ||
100 |
_aKotler, Philip _91490 |
||
245 | 0 | _aLateral marketing: New techniques for finding breakthrough ideas | |
260 | _aNew Jersey | ||
260 | _bJohn Wiley & Sons, Inc. | ||
260 | _c2006 | ||
300 | _axvi, 206p. | ||
942 | _cBK | ||
999 |
_c45797 _d45797 |