| 000 | 00451nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | 52712 | ||
| 008 | 240126s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _cRS 1220.00 | ||
| 037 | _cRS 1220.00 | ||
| 082 | _a658.827 AAK | ||
| 100 |
_aAaker, David A. _94341 |
||
| 245 | 0 | _aManaging brand equity: Capitalizing on the value of a brand name | |
| 260 | _aNew York | ||
| 260 | _bThe Free Press | ||
| 260 | _c1991 | ||
| 300 | _axiii, 299p. | ||
| 942 | _cBK | ||
| 999 |
_c52712 _d52712 |
||