000 00459nam a2200181Ia 4500
001 66536
008 240126s9999||||xx |||||||||||||| ||und||
020 _cRS 635.00
037 _cRS 635.00
082 _a659.1 ADV
100 _aPongiannan, K (Editor)
_940937
245 0 _aAdvertising and brand building: principles and case studies
260 _aNew Delhi
260 _bNew Century Publications
260 _c2012
300 _axii,194p.
942 _cBK
999 _c66536
_d66536