000 | 00459nam a2200181Ia 4500 | ||
---|---|---|---|
001 | 66536 | ||
008 | 240126s9999||||xx |||||||||||||| ||und|| | ||
020 | _cRS 635.00 | ||
037 | _cRS 635.00 | ||
082 | _a659.1 ADV | ||
100 |
_aPongiannan, K (Editor) _940937 |
||
245 | 0 | _aAdvertising and brand building: principles and case studies | |
260 | _aNew Delhi | ||
260 | _bNew Century Publications | ||
260 | _c2012 | ||
300 | _axii,194p. | ||
942 | _cBK | ||
999 |
_c66536 _d66536 |