Strategy in advertising: Matching media and messages to markets and motivations
Bogart, Leo
Strategy in advertising: Matching media and messages to markets and motivations - 3rd Edition - Illinois NTC Business Books 1996 - xxi,374p.
659.1 BOG
Strategy in advertising: Matching media and messages to markets and motivations - 3rd Edition - Illinois NTC Business Books 1996 - xxi,374p.
659.1 BOG