Strategy in advertising: Matching media and messages to markets and motivations (Record no. 34644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437nam a2200169Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34644 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BOG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bogart, Leo |
| 9 (RLIN) | 22754 |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategy in advertising: Matching media and messages to markets and motivations |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | NTC Business Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,374p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 659.1 BOG | 107708 | 26/01/2024 | Books | B. R. Ambedkar Open University Library | B. R. Ambedkar Open University Library | 03/10/2003 |