Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity

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Material type: Text

TextPublication details: New York; Free Press; 2004Description: xviii,348pDDC classification:

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Books

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.827 AAK (Browse shelf(Opens below))	Available		113961

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.82 TUR Practical sponsorship	658.82029 CHA Essentials of advertising	658.823 GUS Packaging is marketing	658.827 AAK Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity	658.827 AAK Brand leadership	658.827 AAK Managing brand equity: Capitalizing on the value of a brand name	658.827 BAI Branding in a competitive marketplace	Next

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