Advertising media A to Z: The definitive resource for media planning, buying, and research

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TextPublication details: New Delhi; Tata McGraw-Hill; 2004Description: viii, 337pDDC classification:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	659.1 SUR (Browse shelf(Opens below))	Available		121475

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659.1 SOC Social communication in advertising: Consumption in the mediated marketplace	659.1 SON Advertising	659.1 SON Advertising and sales management	659.1 SUR Advertising media A to Z: The definitive resource for media planning, buying, and research	659.1 SUT Advertising your way to success ...	659.1 SUT Advertising and the mind of the consumer: What works,what doesn't and why	659.1 SUT Advertising and the mind of the consumer: What works, what doesn't, and why	Next

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