Managing brand equity: Capitalizing on the value of a brand name

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TextPublication details: New York; The Free Press; 1991Description: xiii, 299pDDC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.827 AAK (Browse shelf(Opens below))	Available		127721

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.823 GUS Packaging is marketing	658.827 AAK Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity	658.827 AAK Brand leadership	658.827 AAK Managing brand equity: Capitalizing on the value of a brand name	658.827 BAI Branding in a competitive marketplace	658.827 BEY Beyond branding	658.827 BEY Beyond branding	Next

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