Marketing accountability: A new metrics model to measure marketing effectiveness

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TextPublication details: New Delhi; Kogan Page India Ltd. ; 2009Description: viii,293pDDC classification:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.8 MCD (Browse shelf(Opens below))	Available		139067

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8 MCC Basic marketing: A managerial approach	658.8 MCC Business policy and srategy: Concepts and readings	658.8 MCD Marketing plans: How to prepare them, how to use them	658.8 MCD Marketing accountability: A new metrics model to measure marketing effectiveness	658.8 MCD On marketing planning: Understandind marketing plans and strategy	658.8 MCT Industrial marketing	658.8 MEH Essentials of pharmaceutical sales management	Next

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