Consumer behaviour and advertising management

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TextPublication details: New Delhi; New Age International; 2006Description: xv,374pDDC classification:

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Books

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	658.8342 KHA (Browse shelf(Opens below))	Available		145892

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8342 HAW Consumer behavior: building marketing strategy (with CD)	658.8342 JOH Organised retailing and consumer behaviour	658.8342 KAR Consumer behavior: Science and practice	658.8342 KHA Consumer behaviour and advertising management	658.8342 LIN Shopper, buyer, and consumer behavior: Theory, marketing applications, and public policy implications	658.8342 LOU Consumer behaviour: Concepts and applications	658.8342 LOU Consumer behavior: Concepts and applications	Next

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