Strategy in advertising: Matching media and messages to markets and motivations

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Material type: Text

TextPublication details: Illinois; NTC Business Books; 1996Edition: 3rd EditionDescription: xxi,374pDDC classification:

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Books

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	B. R. Ambedkar Open University Library	659.1 BOG (Browse shelf(Opens below))	Available		107708

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659.1 BAT Advertising management	659.1 BAT Advertising management	659.1 BEL Readings in advertising management	659.1 BOG Strategy in advertising: Matching media and messages to markets and motivations	659.1 BOL Advertising	659.1 BRI Advertising handbook	659.1 BUR Advertising copy writing	Next

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